top of page
purple backgrd.png
aragonai-d6a53455-a63c-4b87-9032-3fb90c72bee2.jpeg
aragonai-d6a53455-a63c-4b87-9032-3fb90c72bee2.jpeg

Laura

Hi there! I'm
​I am a Product Designer of 15+ years with a Master's in Psychology, collaborating on cross-functional teams to create solutions for businesses powered by empathy, data, and design thinking.
girlAnim12.gif

Please email me for full access to my full portfolio.

Research Analysis

 I help uncover patterns, insights to understand users needs and validate assumptions to create user-centered solutions for a product or initiative that meet to drive business strategy.

User Experience Design

I craft user-centered experiences that blend UX and UI design to inspire, connect, and boost engagement, transforming customer journeys into innovative solutions that deliver ROI.

Service Design

I help businesses transform services and processes by uncovering pain points, needs, and opportunities to create user-centered solutions that achieve business OKRs.

A quick look at how I help businesses and teams achieve more

MOST RECENT PROJECT

Crucial.com commerce platform redesign

Lead UX Designer on the crucial.com cross-functional team that transformed the shopping experience from Digital River to Adobe commerce, ensuring all user experiences transferred seamlessly, meeting brand guidelines.

shopping-cart-experience.png

What I am doing to sharpen my UX edge

BrainStationLogo_Stacked_Black.webp

RECENT EDUCATION

Currently enrolled in the Product Manager Certification course

I’m currently taking a Product Management course at Brianstation to further enhance my skills and better support my team and the business in delivering impactful strategies and driving successful initiatives.
book.png

RECENT BOOK

Revisiting the foundations of product design and development

I’ve started reading Product Design and Development from the "Masters in Design Thinking" course. His class, centered around this book, was incredibly inspiring, and I’m using it as a refresher on the foundational principles and theory of product design.

My team values

 know as UX Designers we often emphasize the importance of empathy for the user – and rightfully so – but I also want to take a moment to reflect on how empathy within a team can be just as impactful. By understanding and supporting one another, we can build stronger connections, foster trust, and collaborate more effectively to create beautiful experiences together!

Be kind to your team and stakeholders for great success.

Start a conversation with your team members and even stakeholders to build relationships and create camaraderie.

Show compassion and listen to people on your team, ask how their day is going.

Ensure every team member feels valued by recognizing their contributions,

Smile when you are in meetings especially to people you don't know, say hello to them.

Provide support or mentorship to help your team grow 

Do little acts of kindness every day to help create a positive culture.

Be there for your team in unexpected ways—because when you lift them up, success follows."

What colleagues have said about me

Laura is an exceptional team player, she brought a depth of UI / UX experience , usability testing/feedback knowledge to the team , never hesitated to share knowledge and was always open to learn as well.

Kiran Rajagopal
Associate Manager
First American Title

Laura consistently exceeded expectations. She went above and beyond her role, mentoring and inspiring junior designers and contributing strategically to the overall success of the team. Her positive attitude and collaborative spirit were invaluable assets to our team culture.

Randall Hall
UX Manager
Valorem Reply

Laura's outstanding work as a UX designer on our recent project. Throughout the project, Laura demonstrated exceptional skills in user research, wireframing, and usability testing, significantly enhancing our product's user experience.

Abhijit Bhoir
Application Architect
Crucial.com, Micron Technologies
bottom of page