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It's the experience that matters
How I can help you and your team create experiences customers love
Define opportunities to help solve problems through user research.
Transform qualitative insights from user research into personas that expose behaviors, challenges, and motivations, shaping solutions that align with both user needs and business goals.
Create engaging user journeys that boost engagement and customer loyalty.
I take a design thinking approach to create experiences that keeps the user's perspective in mind that not only delights users but also drives engagement, boosts conversions, and delivers results.
Improve processes and services that help businesses meet their OKRs.
I collaborate with teams and stakeholders to create workflows that align people, technology, and culture with the goal of increasing efficiency, collaboration, and productivity.
LEAD UX DESIGNER
Micron's commerce site redesign for purchasing memory and storage.
Redesigned all commerce pages during the migration to Adobe Commerce in an agile approach working closely with developers to enhance user flows and workflows, aligning with new technology standards for a seamless, modern user experience.
What colleagues have said about me
Laura is an exceptional team player, she brought a depth of UI / UX experience , usability testing/feedback knowledge to the team , never hesitated to share knowledge and was always open to learn as well.
Kiran Rajagopal
Associate Manager
First American Title
Laura consistently exceeded expectations. She went above and beyond her role, mentoring and inspiring junior designers and contributing strategically to the overall success of the team. Her positive attitude and collaborative spirit were invaluable assets to our team culture.
Randall Hall
UX Manager
Valorem Reply
Laura did outstanding work as a UX designer on our recent project. Throughout the project, Laura demonstrated exceptional skills in user research, wireframing, and usability testing, significantly enhancing our product's user experience.
Abhijit Bhoir
Application Architect
Crucial.com, Micron Technologies
What I am up to...
Just received my Product Management certificate from BrainStation!
I am took this class to further enhance my skills, enabling me to better support my team and the business in developing impactful strategies and driving successful initiatives that deliver meaningful results.
