About me
I've had a lifelong passion for design
From a young age, I was captivated by art, spending countless hours sketching and painting. By high school, I was already diving into graphic design, assisting local businesses with their design needs. This foundation has been instrumental in shaping my career, guiding me to create meaningful and impactful experiences. Jump into career highlights below to learn more about my design journey!
A journey of purpose and progress
My career is defined by a commitment to values and continuous growth. The following career highlights underscore my dedication to creating user-centered designs that drive business success and reflect my core values:
START
JOURNEY
Education background
Bachelor of Arts
Applied Psychology
I pursued a degree in psychology to blend my design passion and experience with human psychology.
Master of Science in Psychology Emphasis in Human Factors
I continued my education in psychology to enrich my understanding of human factors psychology.
MIT Design Thinking Certificate
Refined my product design skills to create more engaging interactions that meet user needs and business objectives.
Career highlights
UX Research highlights
New Hire Onboarding Improvements
Helped IT leadership at First American Title understand how to further enhance new hire onboarding experiences to promote growth and innovation by co-leading research into the onboarding experience.
First American's enterprise wiki customer success
I led research initiatives to enhance the employee experience. Our efforts resulted in a significant increase in the Net Promoter Score (NPS) from 44 to 88 within a year of the wiki's launch.
Redesign of IT Demand Management Processes
Enhanced efficiencies, transparency, and collaboration within First American Title's IT department by co-leading the design of a new governance intake process for the Planview tool, co-leading research on the Demand Management Intake processes.
UX Design strategy highlights
Crucial.com Shopping experience redesigned
Led a UX redesign during a platform migration, enhancing usability and accessibility, resulting in increased sales.
First American's Property Plotter application design
Designed the company's first property mapping tool, leading to the creation of a dedicated team for its development and customer engagement.
Microsoft Cloud Accelerator portal design
Developed the first portal for funding Microsoft product resources, training, and support to effectively deliver workshops and demos that showcase the value of Microsoft Cloud products, achieving over 45,000 completions in the first month, surpassing the 8,000 target.
No matter how much she has on her plate, she always takes the time to support others, even if just to lend an ear. Laura can always be counted on to brighten your day.
Application developer
Cloud Accelerator Program, Microsoft
A little bit more about me...
I live in Boise, Idaho, with my husband, our 22-year-old daughter, and our sweet Cockapoo, Piper. Creating art—whether painting or illustrating—has been a lifelong passion; I even still have my childhood sketchbooks! I also tend to a BIG vegetable and fruit garden, which keeps me happily busy.
Creating user-focused experiences allows me to combine my helping spirit with my artistic background and education in Psychology. This blend empowers me to elevate experiences that truly make a difference.
I’m excited for my next journey, where I can collaborate with a team that values diverse perspectives. I believe working together inspires creativity, fosters innovation, and drives meaningful solutions.
Want to talk about working together?
I am open for work and would love to talk to you more about your project or product!