Cohesive and visually appealing experience across all crucial.com
Please email me to request full access to my portfolio.
Crucial website projects
Overview
Crucial.com (by Micron) is Micron's B2C commerce site that sells memory and storage products to millions of customers worldwide that enhances the performance, productivity, and reliability of PC and Mac devices.
Challenge
Micron released Brand 4.0, requiring Crucial to update all commerce websites while simultaneously migrating the platform from Digital River to Adobe. Stakeholders also wanted to implement new features to enhance the user experience, but these features were out of scope during the migration. There was a risk of code overwrites, causing deeper user experience issues.
Role
Lead UX Designer
Deliverables
Design System, UI Design, Interaction Design, Information Design
Tools used
Figma, Photoshop, Illustrator
Collaboration
UX Manager, Project Manager, Development, Commerce partners (Adobe, Digital River)
Design initiatives
In these projects, I worked on a range of design initiatives, from quick turnaround enhancements to more comprehensive redesigns and new feature development. Some tools and features were held back until after the migration to avoid conflicts, while initiatives that didn't impact Adobe commerce pages were advanced.
Crucial Upgrade Selector tool
Lead UX Designer
The Crucial Upgrade Selector tool offered three different ways to find your system to see compatible upgrades. I collaborated with my UX Manager and SEO expert to create a single page where customers can find their compatible upgrades, allowing them to search directly or use a guided search tool.
