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Hello there!

I'm a Boise, Idaho based product designer of 15+ years with a Master's in Psychology, creating experiences powered by empathy, data, and design thinking.

A little bit more about me...

I live in Boise, Idaho, with my husband, our 22-year-old daughter, and our sweet Cockapoo, Piper. Creating art—whether painting or illustrating—has been a lifelong passion; I even still have my childhood sketchbooks! I also tend to a vegetable and fruit garden, which keeps me happily busy.

 

Creating user-focused experiences allows me to combine my my desire to help others with my artistic background and education in Psychology. This blend empowers me to elevate experiences that truly make a difference.

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I’m excited for my next journey, where I can collaborate with a team that values diverse perspectives. I believe working together inspires creativity, fosters innovation, and drives meaningful solutions.

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Reimagine the customer journey to finding the right computer
 

Lead UX Researcher / Designer

Co-led research to identify key customer types and analyze in-store shopping experiences for computers, with the goal of enhancing engagement and driving purchasing decisions.

FEATURED PROJECT

Crucial.com commerce platform redesign

Lead UX Designer on the crucial.com cross-functional team that transformed the shopping experience from Digital River to Adobe commerce, ensuring all user experiences transferred seamlessly, meeting brand guidelines.

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What colleagues have said about me

Laura is an exceptional team player, she brought a depth of UI / UX experience , usability testing/feedback knowledge to the team , never hesitated to share knowledge and was always open to learn as well.

Kiran Rajagopal
Associate Manager
First American Title

Laura consistently exceeded expectations. She went above and beyond her role, mentoring and inspiring junior designers and contributing strategically to the overall success of the team. Her positive attitude and collaborative spirit were invaluable assets to our team culture.

Randall Hall
UX Manager
Valorem Reply

Laura's outstanding work as a UX designer on our recent project. Throughout the project, Laura demonstrated exceptional skills in user research, wireframing, and usability testing, significantly enhancing our product's user experience.

Abhijit Bhoir
Application Architect
Crucial.com, Micron Technologies
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