Laura Tritz UX Research

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UX Research

While in school getting my masters in Psychology with an emphasis on Human factors I had the pleasure of writing several research papers that I am sharing what I learned here to maybe help someone learn something new or to help inspire ideas. I have several papers to share this is just the beginning!

World Wide Web for Business Activity: Web Design and Analytics

Trust is a critical part to doing business. Without trust a customer will not be motivated to continue to perform tasks on a website and...

Shaping Human Behavior Through Storytelling

The new generation of consumers is a constant source of data that generates information about all aspects of their life. From wearable...

Conventional UI Components

In complex environments confusion and frustration can occur. If a designer uses too many different interaction styles it can add to a...

Designing With Text

The structure of a UI layout is the presentation of information. Web pages are being accessed from a variety of devices today. From...

Psychology Behind the User-centered Design Approach

Understanding User Perspectives on Personalized Systems In 2009, IBM Institute for Business Value surveyed more than 30,000 consumers to...

Persuasive Design

As technological advances have evolved so have the fundamental requirements of Website design because of the interactive environment....